Our Story
How firsthand healthcare experience shaped our approach to marketing
Steve Kolock
Founder
Where Passion Meets Purpose
My journey into healthcare marketing began from an unexpected place—a personal connection to the healthcare world that gave me unique insights into the challenges practices face.
With my wife serving as a director of physical therapy for a multi-location practice, I had a front-row seat to the frustrations healthcare professionals experience with traditional marketing agencies. I saw firsthand how generic marketing approaches failed to address the unique needs of healthcare providers—from HIPAA compliance concerns to the specialized language needed to communicate with patients.
What started as occasional marketing advice to her practice quickly revealed a significant gap in the industry: healthcare providers needed marketing partners who truly understood their world.
This realization became the foundation of our specialized approach. I recognized that my background in marketing, combined with this insider perspective on healthcare operations, positioned me uniquely to help practices communicate effectively with their patients while navigating the complex regulatory landscape.
Our Journey
The Starting Point
After helping my wife's physical therapy practice improve their marketing efforts and seeing the dramatic difference it made, I began to question why healthcare marketing often seemed disconnected from the actual needs of providers and patients. I saw how generic marketing advice failed to address the unique challenges of healthcare practices.
Knowledge Sharing
I began creating a weekly newsletter to share insights and strategies specifically tailored to healthcare marketing. What started as a small project quickly gained traction as healthcare providers recognized the value of marketing advice that actually understood their unique challenges and regulatory environment.
Building a Specialized Approach
As the newsletter community grew, so did requests for more direct assistance. I began taking on select healthcare clients, developing and refining our specialized marketing methodology. We built systems specifically designed for the healthcare environment—combining marketing expertise with genuine understanding of practice operations.
Today
Today, we continue to serve healthcare practices with marketing strategies built on actual healthcare experience. Our approach integrates marketing best practices with a deep understanding of patient journeys, practice operations, and regulatory requirements. We're committed to helping healthcare providers connect more effectively with the patients who need them.
Why Healthcare Marketing Is Different
The Challenges We Understand
HIPAA Compliance
Marketing healthcare services requires navigating complex privacy regulations that generic agencies often misunderstand.
Patient Trust
Healthcare decisions are deeply personal, requiring marketing that builds genuine trust rather than just driving conversions.
Specialty-Specific Communication
Different healthcare specialties require different approaches—what works for dental practices doesn't necessarily work for PT clinics.
Our Specialized Expertise
Insider Perspective
Our direct experience with healthcare practices gives us insights that traditional agencies simply don't have.
Patient Journey Understanding
We design marketing strategies based on real patient decision-making processes specific to your specialty.
Practical Implementation
Our strategies account for the real-world constraints and opportunities within healthcare practice operations.
Our Core Values
Integrity
We believe healthcare marketing must uphold the same ethical standards as healthcare itself. We never recommend tactics that could undermine patient trust or practice reputation.
Practical Expertise
Our recommendations are always grounded in what actually works in healthcare environments, not generic marketing theories that ignore the realities of practice operations.
Continuous Learning
Healthcare and marketing both evolve constantly. We remain dedicated to staying at the forefront of both fields to provide the most effective strategies for our clients.
Our Healthcare Focus
We specialize in marketing for a wide range of healthcare providers, bringing specialized knowledge to each practice type.
Ready to Work Together?
Let's discuss how our healthcare-specialized marketing approach can help your practice connect with more patients.